Amadeus and hivr.ai Partnership Set to Advance AI Technology in Hospitality Sales Worldwide

Wednesday, January 22, 2025

A German tech enterprise, hivr.ai, is revolutionizing the hospitality industry by offering AI-driven solutions that automate and integrate meeting and group sales through various distribution channels. This innovation has captured the attention of Amadeus, a prominent global travel technology firm, which recently made a minority investment in hivr.ai via its Amadeus Ventures funding initiative.

Established in 2019, hivr.ai specializes in unifying and automating the sales process for meetings and groups, which historically has been scattered across direct hotel engagements, emails, phone calls, and third-party service providers. This technology not only simplifies operations for hotels but also shortens the sales cycle and boosts revenue from these group engagements.

Despite accounting for more than one-third of hotel room bookings globally, the sales process for meetings and groups remains predominantly manual and labor-intensive. Proposals are typically issued within 48 to 96 hours, leading to conversion rates of only 10-20% for meeting requests, while about 70% of meeting planners receive no proposals at all. Through the adoption of hivr.ai’s advanced AI solutions, hotels can now reduce manual tasks and expedite the proposal process, improving the overall booking experience and increasing conversion rates.

“Our innovative, AI‑led solutions empower convention sales teams to transform their workflows. In an era of understaffed reservation offices, hivr.ai automates time‑consuming and manual back‑office tasks. This includes data entry, complex availability checks, and repetitive follow‑up emails and calls through our voice AI technology. Now convention sales teams can focus on what truly matters: crafting unique experiences for their meeting customers, rather than being weighed down by low‑value administrative tasks.” Felix Undeutsch
Chief Executive Officer, hivr.ai

In addition to the financial investment, Amadeus is keen on forming commercial partnerships to extend hivr.ai’s reach across the hospitality industry. The planned integration with Amadeus’ flagship sales and catering tool, Delphi, and its MeetingBroker product, will offer hoteliers broader channel access, enhanced connectivity, and improved automation capabilities through AI.

“Through Amadeus Ventures we closely monitor trends across the hospitality ecosystem, with a focus on the rapidly evolving AI space. hivr.ai provides hoteliers with a practical use for this developing technology, offering solutions which can be seamlessly integrated into existing operations. The investment fits with our wider mission of bringing innovative solutions to our customers and improve their operational efficiency.” Suzanna Chiu
Head of Amadeus Ventures, Amadeus

hivr.ai was founded in 2020 by a group of former Expedia executives and operates out of Germany, with team members also located in Switzerland, the UK, and Romania.

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